Reaching a Beautiful Lift with Authentic Earned Content L’Oreal Success Story L ’Oreal’s Goal: Generate Awareness and Preference L’Oreal wanted to increase awareness and preference for La Palette, a new eyeshadow product that needed to stand out in a highly competitive space. Our Solution: Promote Real Content by Real People inPowered delivered a unique campaign that balanced L’Oreal’s need for quality and accuracy in the content with consume

Join for free to read