Case Study

RDO Equipment Co. Leverages Progress Sitefinity During its Digital Transformation, Enabling First-Time Ecommerce Sales

RDO Equipment Co. Leverages Progress Sitefinity During its Digital Transformation, Enabling First-Time Ecommerce Sales

RDO Equipment Co. is one of North America’s largest heavy equipment dealers for the agricultural, construction and irrigation industries. With their legacy website due for a redesign, they trusted Progress® Sitefinity® again for a complete digital transformation. RDO sought to improve its website experience from the back end (to ensure ease of management through a more efficient build), enable its marketing team more control over the customer journey and start selling its products online.

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