Case Study
Raw Umber – It’s Ugly and We Love It
Raw Umber – It’s Ugly and We Love It In 2016, Pantone 448 C was declared as the world’s ugliest color. So ugly, in fact, an Australian research and marketing project covered cigarette packs in the color and successfully discouraged people from smoking. While most people may be disgusted with this green/brown color, often called “Opaque Couché,” we in the scenic art biz call it Raw Umber – and we are madly in love with it! Pantone 448C – The World’s Ugliest Color Rosco’s Off Broadway Raw Umber is one of the few colors most scenic, and prop artists will use straight out the can – no mixing necessary! Once it’s thinned out with water, this paint makes almost anything look old, dirty, and gross with just a pass or two of thin washes and spatter. Because