Rasmus’ Auctions bids on customer trust and reputation. Rasmus Auctions is an online auction company based in the DC area and is one of the first traditional outcry auction companies to go internet-only. They chose to go online back in the late ‘90s when the owner, Chris Rasmus, had the foresight to know that that’s where things were headed. Having an online presence is important to all businesses, but that’s especially true for an online business like Rasmus Auctions. “Technology has always been an important thing to us,” said Rasmus. “Because most of our buyers find us on Google, we found that it was difficult for us to really tell our story the way we wanted to because, as so often happens, the only customers motivated enough to leave online feedback were those with an axe to grind. ” C

Join for free to read