Ram Products have a unique go-to-market strategy. They operate a fleet of mobile warehouses that are operated by territory managers who travel from customer to customer providing same-day services. They drive to the customer, take and fulfill orders, and move on to the next stop. They are a SAP B1 ERP customer and used their ERP data to manage their inventory with an inventory optimization product. They weren’t happy with the level of customer service from Ram Products is a privately owned business operating for the past 30 years. They are an MRO supplier and provide parts to B2B customers throughout seven states in the USA. their inventory optimization provider and felt that their expectations were not being met. Ram Products has a level of complexity with its operational model

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