Case Study

Rajani’s Superstore

Rajani’s Superstore

Pages 4 Pages

Rajani’s Superstore, founded in 1977 as a wholesaler and expanded into ecommerce since 2008, specializes in home and garden items sold via its site and marketplaces like Amazon, eBay, Fruugo, and OnBuy, where online sales hit £850,000 amid 180 daily customer messages during the pandemic. Linnworks automated customer messaging to save 8 hours per month, streamlined multichannel inventory syncing, and optimized order fulfillment, reducing manual errors and inefficiencies to support growing online turnover representing nearly 20% of annual revenue.

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