A Civilian Case Study Client: Mission Hospital Mission Hospital launched the Raising Healthy Teens campaign in January 2018 to reduce teen alcohol and other drug use in South Orange County, specifically at Capistrano Valley High School, Laguna Beach High School, and San Clemente High School. The campaign uses a social normative approach to deliver the unexpected message that ‘despite what you may think, most teens don’t drink’. Within a year, student alcohol use decreased by as much as 43 percent—more than at all other high schools in OC and California’s 10 largest counties. Parents play an important role in helping young people lead healthy lives. Research shows that teens who are connected to family and other adults, and engaged in meaningful activities, are less likely to use

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