Case Study
Raise Prices Without Losing Customers
Raise Prices Without Losing Customers situation approach analysis value SUCCESS STORY B2B services provider listens to sales concerns that pricing is too low. ON SALE! Fuld + Company assessed two national and several local competitors. Revealed that competitors price on value; client was pricing cost-plus. $$$ Competitor $ Client Fuld + Co. shows client can raise prices 20% without risking customer loss. MCS007