Case Study

Raise Prices Without Losing Customers

Raise Prices Without Losing Customers

Pages 1 Pages

Raise Prices Without Losing Customers situation approach analysis value SUCCESS STORY B2B services provider listens to sales concerns that pricing is too low. ON SALE! Fuld + Company assessed two national and several local competitors. Revealed that competitors price on value; client was pricing cost-plus. $$$ Competitor $ Client Fuld + Co. shows client can raise prices 20% without risking customer loss. MCS007

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