RAGNAR CHALLENGE FOR CLIENT With its large database, Ragnar desired to create highly personalized emails to connect with their past, current, and future runners. They also wanted to solve the problem of over-sending multiple emails containing different information per race. Ragnar wanted a way to keep upcoming races top-of-mind, find a way to customize their marketing emails, and start building greater loyalty with their runners year-round. GETTING PERSONAL Using a CDP to build relationships year-round CASE STUDY Ascent360, Inc. 651 Corporate Circle • Ste. 204 • Golden, CO 80401 (800) 581-4017 info@Ascent360.com CLIENT OVERVIEW The idea to run an overnight 24+ hour running relay across the mountains of Utah was a lifelong dream of founder Steve Hill. The dream became a reality

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