Case Study

Radio Kerry: greatly improved time and resources management, huge savings with SynX

Radio Kerry: greatly improved time and resources management, huge savings with SynX

Pages 6 Pages

Current affairs, local news, sports, music, specialist speech programming, weather and varied music interests are some of them. As it typically happens in the media industry, Radio Kerry has a team of salespeople who work on promoting advertising spaces in the broadcasting timetable. The sales team members have to drive to the different potential customers to provide examples of the advertising offer and close deals. This results in work needed to organise movements and making sure time and resources are used wisely and operations are efficient enough. As vehicles are mainly used for working purposes, it is necessary for the administration to separate work driving from personal driving, as sometimes the sales team brings vehicles at home during the weekend.

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