R COURIER Background R Courier is a Toronto-based medical courier company providing delivery services locally, nationally and internationally for the past 24 years. The company’s distinguishing factor in the field is its high reliability in fast and dependable deliveries of medical samples to diagnostic laboratories. R Courier’s competitive edge and success in the niche stems from the owner’s own background as a courier driver, who saw the gap in the industry of time-sensitive medical deliveries. As a result, in 1991, he founded a company with the objective to provide its customers with a diligent and cost efficient courier service. Its fleet accounts for 150 vehicles, from small cars to trucks, with plans to expand due to high demand and the company’s success. Challenge The medical field

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