www.alliedtesting.com 1 Case Study: QA Strategy Consulting and Testing Services for a Global CRM Development Program 1. BACKGROUND The client, the world’s leading market intelligence and technology provider to the financial industry, was implementing a global unified platform for the customer administration process. The platform was based on Siebel CRM and a set of integrated external applications. The key customers of the platform included Sales, Customer Order Management and Customer Support business streams. Creating a new platform that would meet the expectations of multiple groups of business users in a large global enterprise is a unique

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