Pure Innovation. - Logic PD PUR // CR-500 Water Filteration Carafe Having developed superior water filtration technology, PUR was ready to make a splash in the consumer market with a water filtration carafe. Our research discovered six consumer attitudes we needed to address in the strategic design process. We also had to compete for limited refrigerator space. With an ergonomically superior configuration that makes for easy assembly and cleaning, a spout that eliminates dripping, and a space-saving footprint, we created the new standard in water filtration. And a carafe that found a home in millions of refrigerator doors.

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