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Purchase Probability Modeling: Lead Classification System for a Cloud-Based Product

Purchase Probability Modeling: Lead Classification System for a Cloud-Based Product

Decision Analyst
Pages 2 Pages

Category: B2B Software Methods: Purchase Probability Modeling, Predictive Modeling, Business-to-Business (B2B) Research, Sales Lead Classification, International Research Summary An international, high-tech software company wanted to boost sales of its business-to-business hosted software service. A logistic regression model was developed that predicted the likelihood that a prospect would consider subscribing to the hosted service. The mod

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