Case Study M Club Spa and Fitness Operational Support www.pulsefitness.com Pulse draw on 35 years’ experience to create business start-up M Club Spa and Fitness. M Club Spa and Fitness, a group of premier health and fitness clubs, have thrived in partnership with Pulse, collectively increasing their membership base by 285%. In June 2011 Pulse were appointed by entrepreneur Mo Chaudry to redevelop a former Esporta Health and Fitness club and create M Club Spa and Fitness Hanley. Despite having previous experience within the leisure industry, Managing Director Chaudry had never owned or managed a gym. As a former member of the Esporta club he had a vision for an enhanced facility and member experience but lacked the knowledge to put this into practice. Chaudry recognised Pu

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