Publishing Overhaul Improves Arctic Cat’s Efficiency and Reputation
Publishing Overhaul Improves Arctic Cat’s Efficiency and Reputation
4 PagesCase Study © DIGABIT INC. | 303.957.2822 | digabit.com Case Study The Problem The Customer’s Business Arctic Cat is a global powersports manufacturer with a full product line of snowmobiles and all-terrain vehicles. For more than 60 years, Arctic Cat has provided parts, equipment and new machinery to customers all over the world, while keeping its manufacturing base in Thief River Falls, Minnesota. Manufacturers rely on networks of dealers and affiliates not only to sell products, but to provide after-sale support and service, maintaining a critical bond between the manufacturer and its existing and future customers. Therefore, manufacturers need to make these independent business partners happy by providing an easy and efficient way to sell replacement parts, supplies and access
