Publishing in a Constantly Changing World Adaptability and innovation are essential for revenue growth www.ariasystems.comIntroduction In a world of constant change - one where print is losing ground to digital - publishers who can adapt, create compelling reasons for readers to subscribe, and proactively balance the shift between print and digital revenue streams, stand to win the game. According to the Reuters’ Trends and Predictions for 2022 report, subscriptions remain the top priority for commercial publishers, and 67% are focused on improving and iterating existing products rather than investing in new ones. As the balancing act from print to digital continues to evolve, it is prudent to focus on the entirety of the reader experience. This includes your monetization strategies a

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