Case Study
PT AMSL INDONESIA
Comprehensive Retail Solution PT AMSL INDONESIA Overview With a background of very diverse ethnic groups, AMSL’s plan to open 20 new shopping malls in Indonesia is a great challenge There are 1,128 existing ethnic groups, probably the diverse in the world, in Indonesia. Thus, differences in the region are often characterized by the presence of different ethnic groups, which are often followed by distinctive behavior and taste. Therefore,