Case Study www .axw a y .com 1 A leader in the automotive industry Innovation for more environment-friendly vehicles As the manufacturer of two world-famous brands, Peugeot and Citroën, the Group PSA Peugeot Citroën sold 3.2 million vehicles in 2009, of which one third were purchased outside of Europe. PSA Peugeot Citroën is the second largest European automotive manufacturer with overall revenue of €48.4 billion in 2009. The Group has commercial operations in 160 countries and it employs 196,000 co-workers around the world. In 2009, PSA Peugeot Citroën dedicated more than 2 billion Euros to R&D activities focused mainly on new energies. The Group’s business also extends to financing (PSA Finance Bank), logistics (Gefco), and automobile equipment manufacturing (Faurecia). PSA Peugeo

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