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Prudential

Prudential

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BACKGROUND After launching Prudential’s new “Bring Your Challenges” platform – the company’s first unified brand effort in 135 years – it decided to tackle one of the biggest financial chal - lenges facing America: retirement. With 10,000 people retiring every day, this institution is undergoing unprecedented changes due to demographic and economic shifts. As a result, people must plan for retirement in new ways. As a company with 85+ years in

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