Case Study
Protecting Customer Information
PROTECTING CUSTOMER INFORMATIONHARTE HANKS IS A FULL SERVICE, MULTI- CHANNEL MARKETING BUSINESS WITH CLIENTS IN MORE THAN 30 COUNTRIES. Originally a publisher of newspapers in Texas, Harte Hanks later became a television and radio station broadcaster, before moving into specialist, insight-driven direct and digital marketing services, used by some of the biggest brands in the world, including Sony, BMW, Adobe and Panasonic. Extensive use of cutting edge technology and data analysis solutions enables Harte Hanks to help clients around the world to gain a unique and forensic understanding of their customers - and to then shape and focus marketing activities that build valuable, long term relationships with those customers. Challenge Harte Hanks is a large and dispersed bus