BACKGROUND ProLift Industrial Equipment is one of the Midwest’s largest Toyota-owned dealers of forklifts, pallet jacks, reach trucks and other material-handling equipment. The company operates nine locations across Kentucky, Ohio, Indiana and West Virginia, selling, renting and servicing equipment manufactured by the industry’s leading brands. ProLift’s clientele ranges from major corporations to smaller, single-store businesses. ProLift’s own business had been expanding steadily since 2007 when the company was acquired by Toyota Industries North America (TINA). But, as order volume increased, the technical limitations of ProLift’s ERP began to create friction during the company’s post-sale activity. In talking with collections personnel, ProLift identified the following outsta

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