Profitability Coaching Kenton A. Ross DMD PA After 17 years in practice, Dr. Ross found new ways to fill his schedule, increase productivity and boost team confidence with Dentrix Profitability Coaching. As a Dentrix user since 1997, Dr. Kenton A. Ross thought he knew the software inside and out. Still, he was intrigued by what he’d read about Profitability Coaching. Two years ago he attended the Dentrix Business of Dentistry Conference and met a few of the coaches. “It seemed like a no-brainer to commit to the time investment. I just needed to find the time,” he says. A Big Eye Opener In February 2013, Dr. Ross and his team gathered in his office for the first of seven monthly conference calls with their Dentrix Profitability coach. “The first conference call alone paid for the who

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