Customer reference Customer profile The Ayaydin-Miroglio Group is a fashion retailer that designs, produces and distributes women’s apparel, footwear and accessories under its three brand labels: Ipekyol, Twist and Machka. Its founding company merged with the Italian global textile and garment group Miroglio in 2008. The group’s 2,000 employees operate more than 230 stores. Franchise operations add another 36 stores in seven countries: Saudi Arabia, Cyprus, Iraq, Azerbaijan, Bahreyn, Qatar, United Arab Emirates, Kazakhstan and Kuwait. New challenges • Sustaining high growth in new sales channels • Adopting new franchise model for international expansion • Keeping up with changing customer preferences • Creating operational efficiencies • Improving workforce morale & reducing turn

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