Priszm LP C A S E S T U D Y “PBBI’S PREDICTIVE ANALYTICS AND LOCATION INTELLIGENCE CAPABILITIES SUPPORT OUR HIGHLY SOPHISTICATED DIRECT MAIL INITIATIVES, HELPING US REACH THE RIGHT CUSTOMER AT THE RIGHT TIME.” Annik Labrosse, Senior Marketing Manager, Priszm LP PITNEY BOWES BUSINESS INSIGHT HELPS CANADA’S LARGEST KFC FRANCHISEE BREAK INDUSTRY STANDARDS WITH 11 PERCENT CUSTOMER COUPON REDEMPTION RATE. Challenge Priszm’s KFC restaurants have

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