Printing Beauty: A new perspective on managing brand intent Printing Beauty: A new perspective on managing brand intent Customer: Beck Atlanta Beck Atlanta uses Esko's Equinox to help brand owners enhance beauty, maintain supply chain consistency, and deliver measureable results. The Challenge: Designers used to be restricted in their color use by the number of ink decks on the printing press. The Solution: The Benefits: Designers can work with virtually any number of colors, and design for the brand rather than for the printing process. The process of matching spot colors is more stable. Printed colors, that match a spot color, will always be consistently the same. Printing with 7 colors increases color gamut about 70% over the 4-color process Colors are cleaner, with a higher, nicer chro

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