Printernet:Magento Web Design & Development Case Study: by Netmatter We designed their start-up brand identity and first ecommerce website in 2012 and have been working closely with the business on various digital strategies since Project overview As the business has grown, new sales channels have been introduced resulting in new challenges and the need for automation of website administration in respect of product to category and product to product relations. A mobile responsive front-end was required for their Magento store; taking into account complex data structures, layouts and manufacturer advertising space. Also, with 1000's of SKUs and hundreds of attributes and categories, the biggest challenge for the young business was the growing cost of staff for website administration.

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