AKAMAI CASE STUDY Princess Cruises turns to Akamai for site optimization Carnival Corporation & PLC is the world’s largest leisure travel company, providing millions of passengers around the globe with amazing travel opportunities and vacation packages. Carnival’s global cruise line brands include Holland America Line, Princess Cruises, Seabourn, and many more. Carnival has leveraged Akamai to keep up with its growing customer base and the resulting increase in site traffic. Princess Cruises Breaks Sales Record with Akamai’s Help In 2016, the team at Princess Cruises — a major cruise line in the Carnival Group — was looking to gain more customer traffic, increase direct bookings, and improve its overall site performance. With ongoing investments in web and email marketing, site speed

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