case study PricewaterhouseCoopers Virtual Tax Conference SITUATION Taking an annual meeting virtual For 10 years the PricewaterhouseCoopers (PwC) Canadian tax practice held an annual tax conference for as many as 650 executives; it required a large budget and days of travel for those attending. Due to cost cutting, the ?rm needed a way to move the conference to an online format while delivering the same high- quality content and networking

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