Case Study targetx.com | info@targetx.com | 877.715.7474 George Mason University Students who join Schools App are about four times more likely to enroll at George Mason than those who don’t join. — Matthew Boyce, Director of Enrollment Management CHALLENGES The George Mason University admissions staff felt the pressure to grow enrollment yield, but remained stifled by old tools that were not helping them engage with admitted students. “We c

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