Preserving its Donor Base is Mission Critical for the Red Cross
Preserving its Donor Base is Mission Critical for the Red Cross
3 PagesFounded in 1881 by philanthropist Clara Barton, the American Red Cross is the premier emergency response and relief organization in the United States. In addition to disaster relief services, the Red Cross is also the nation’s leading supplier of blood and blood products, thanks in part to their extensive base of over four million blood donors. THE CHALLENGE The Red Cross faces very strong competitive pressure from for-profit and other nonp
