CASE ST UD Y Preparations in an Emergency MPS Limited’s Response to COVID-19: A Case Study In late 2019 and early 2020, the COVID-19 pandemic began to spread across the globe. As a partner to more than 500 publishers, educational institutions, and corporates across industries, MPS brands were in the same position as before the pandemic. While emergency back-up plans or disaster recovery plans are standard operating procedures for content services organizations and platform service providers, a global stress test of this magnitude was unprecedented. Publishers were still circulating the conference circuit and carrying on with the business of knowledge dissemination unaware and unprepared for the manner in which rising case counts would disrupt business as usual, causin

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