Predictive Analytics Give Manufacturer NanaWall the Competitive Edge NanaWall, a large manufacturer of opening glass wall systems and a leader in their industry, is not new to ABM. In fact, they have used an account-based approach to their sales and marketing before ABM was a common phrase. To accomplish their account-based strategy, NanaWall used a few predictive analytics tools which helped them score and evaluate projects within their CRM. But being in the manufacturing industry, it was hard to understand how MarTech tools could be tailored to their needs. In manufacturing, deal velocity tends to move a lot slower and companies are less inclined to adopt technologies and tools for marketing. Enter NanaWalls 6sense By: CUSTOMER STORIES Home > Customer Stories > Predictive Analytics Give

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