Predictability Comes to the Neighborhood Market
Predictability Comes to the Neighborhood Market
2 PagesCASE STUDY PREDICTABILITY COMES TO THE NEIGHBORHOOD MARKET Customer Challenge Wanting to enter the U.S. market, one of the largest retailers in the world announced its plan to open more than 200 neighborhood-style grocery stores in the U.S. The U.K.-based retailer targeted 100 of the small 10,000-square-foot stores to open within the first year. Even though each store would be nearly a third the size of an average U.S. supermarket, each locat
