Powering Up A Marketing Department
Powering Up A Marketing Department
1 Pages© Copyright 2014 TopRight ® , LLC. All Rights Reserved www.toprightpartners.com CORNER THE MARKET CASE STUDY: Powering Up a Marketing Department Background Challenges Approach Result ABC, a commercial broadcasting television network, is part of the Disney–ABC Television Group. The ABC Entertainment Marketing department devises the marketing strategy and produces the promotional materials for all of the ABC television products for deliver
