Case Study
Powering Massive Sales Success for Energy Storage Innovator Stem
1 © 2019 memoryBlue memoryblue.com CASE STUDY: Introduction: The way energy is distributed, stored, and consumed is changing — and Stem is at the center of that evolution. Through renewable energy and storage-as-a-service offerings, Stem enables businesses to optimize their energy use. However, that rapidly changing landscape meant both opportunities and challenges for Stem. Because Stem’s offerings were complex and the tech- nology was new to many prospects, the company needed a sales team that could effectively communicate the products’ benefits to potential customers. Stem also faced challenges in maintaining an internal team that could pursue the right opportunities. When Stem won a contract with a large utility, Stem needed an outsourced sales development team that coul