POPFLEX An Email Marketing Case Study POPFLEXREVENUE FROM AUTOMATION 266% Increase MONTH-TO-MONTH LIST GROWTH 29% Increase PERSONALIZED AUTOMATED FLOWS CREATED 7 INCLUDED IN THE PROJECT: • Create Capture Strategy • Create Automated ows to nurture customers • Receive training on email marketing to enable in house upkeep • Ensure the account is positioned for long term protability POPFLEX is a women's activewear brand from Los Angeles, California. POPFLEX approached Fausett Management wanting a more comprehensive email marketing channel established as well as the tools and training to manage their email marketing in-house long term. THE CHALLENGE Develop a Strategy to Diversify Revenue Using Email Marketing POPFLEX's primary goal was to generate more value per customer and increase the

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