Polar Inc., a global digital advertising platform, adopted a multicloud strategy to enhance scalability and reduce latency for its real-time bidding operations. After an initial failed cloud project, the company successfully migrated to AWS and later expanded to Google Cloud for heavy-traffic workloads. Partnering with Softchoice, Polar consolidated its CDN providers through Cloudflare’s Bandwidth Alliance, achieving significant cost savings on egress traffic. The Google Cloud integration improved performance, flexibility, and resilience while maintaining AWS for storage, ensuring optimal balance, cost efficiency, and global service delivery.

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