CROWDSTRIKE AND AWS POKÉMON COMPANY INTERNATIONAL CASE STUDY CrowdStrike Case Study Pokémon Company International is responsible for the brand management, licensing and marketing of Pokémon products to a global audience numbering in the hundreds of millions. In 2017, the company expanded its online business, due in part to the success of PokemonGo. At the time, Pokémon hired CISO John Visneski to build and run the online security program. One of the first things he did, he said, was broaden a long-standing company tenet — ensuring children’s safety — to encompass the safety and trust of all customers. “When a parent lets their child download PokemonGo, they are placing their trust in us as a brand that we are a safe place for children to play,” Visneski explained. That broadening

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