CASE STUDY CASE STUDY 01 COMPANY NAME: PNC Financial Services LOCATION: Pittsburgh, PA INDUSTRY: Financial PRODUCTS AND SERVICES: Deposit, lending, cash management and investment services REVENUE: $16 billion EMPLOYEES: 54,000 WEBSITE: www.pnc.com BUSINESS CHALLENGE • Disparate, manual, and inefficient processes that increased time to deliver and business risk • Decision making and planning efforts that were reactive, rather than proactiv

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