Case Study

Planet Fitness

Planet Fitness

Pages 4 Pages

1 © 2017 Northeast Color, All Rights Reserved Case Study In 1998 Chris Rondeau visited Northeast Color’s Portsmouth, NH shop to outfit his burgeoning franchise Planet Fitness. 19 years and 1,400 clubs later our partnership has come to define and inform the work we do - encompassing everything from interior design and brand management to digital signage and product development. By 2016, the company’s staggering success had put a pinch on their 20,000 sq ft corporate headquarters in Newington, NH - no matter how cleverly they repurposed every inch, it was clear they needed to move house. Luckily their new digs - a 70,000 sq ft office building in Hampton, NH - demanded a full-scale renovation, granting them an opportunity to spread their wings and create a campus that reflected both thei

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