Case Study

Planet DJ

Planet DJ

Pages 1 Pages

Founded in 1996, Planet DJ offers a wide range of top- brand audio, lighting, and video equipment. The company prides itself on forging a strong relationship with suppliers, enabling Planet DJ to offer a low-price guarantee, 30-day price protection, free shipping on most items, and consumer-friendly payment plans. THE CHALLENGE Consumers know that buying online carries a risk of fraud. When they use the Web to make a purchase—especially a l

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