PINNACLE ABOUT Pinnacle is one of the largest multifamily management companies in the U.S. They manage over 165,000 units with 4,100 team members in locations across the country. And, they’re known for offering amazing service to residents, owners, service providers, and employees. CHALLENGES Pinnacle previously saw renters finding them from one or two channels – print ads or mailers – but noticed that apartment searches have been shifting largely online over the last few years. While print ads remain a staple of apartment hunting, it’s more important than ever to have an active presence across the web, including search engines, social media sites, and more, or risk losing out on leases to competitors. SOLUTIONS We executed a custom marketing plan for Pinnacle using our LOCA

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