After selling their products through online marketplaces like eBay and Etsy, Tori and Chris Gerbig were no strangers to ecommerce. While their business was showing signs of success, the husband and wife team knew they had merely scratched the surface of its potential. In January 2014, they decided to launch their own website, The Pink Lily Boutique. After deciding to fully commit to running an online business, the Gerbigs selected Bigcommerce

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