Client – Pinetree beauty, Loughborough Objectives • To develop a brand stratgey for the future of this brand. • To re-establish this 40 year old brand identity in the minds of exiting and target markets • Establish a modern top-to-toe value chain with tangible touch points for customers to experience. • Improve customer acquistion, retention and purchasing habits for customers. • To re-design the business look, in-store customer experience in l

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