Philips Home Appliances, a global leader in innovative home solutions across over 100 countries, engaged high-quality audiences using Taboola software's Realize platform with first-party targeting—achieving 25% higher conversion rates and 30% lower bounce rates versus network averages. Taboola's extensive publisher network and high-intent targeting optimized ROI, making Realize indispensable to their media mix and enhancing campaign success through precise audience insights. The Philips Marketing Team praised: “We partnered with Taboola for its extensive publisher network... Leveraging Realize’s high-intent user targeting, we achieved optimal engagement and conversion rates.”

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