PHILIP MORRIS INTERNATIONAL QUALTRICS 360 CASE STUDY “Qualtrics won us over by providing a exible technology platform. We needed to have the ability to run surveys swiftly, customize the questionnaires, and run our own reports. Using Qualtrics, we can administer multi-rater reviews across our entire global workforce and reinforce everyone’s accountability for personal development.” Sergey Gorbatov New York, NY www.pmi.com Philip Morris I

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