Peru’s Largest Bank Protects its Brand during Growth through Relevant, Targeted Recruiting
Peru’s Largest Bank Protects its Brand during Growth through Relevant, Targeted Recruiting
3 PagesBusiness Issue Banco de Credito del Peru (known commonly as BCP) is the largest, oldest and most successful financial services institution in Peru. Its brand is well known and deeply respected throughout the country. With more than 19,000 employees, the Bank is one of Peru’s largest employers. BCP’s 55 branches are spread across a widely varying geographic, demographic, cultural, and social landscape. This can make it difficult to recruit an
