12 PepsiCo Iberica. The CSD (non-alcoholic drinks) sector was the first to industrialise the operations of bottling and packing, adopting increasingly innovative processes for managing the production plant, distribution system and packaging techniques. The correct choice of packaging, in particular, is fundamentally important to the success of a beverage product, since all companies in the sector use a great variety of containers (glass bottles, PETs, metal cans, etc.) which are packaged in various types of packaging, among them shrinkwrap packets, cardboard cases, cluster packs, etc. In addition, consumer preferences and expectations are constantly evolving, requiring soft drinks manufacturers to set up extremely flexible bottling lines that can be quickly ada

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