Introducing Penske Media Corporation (PMC) As a leading digital media and information ser- vices company, PMC’s award-winning content attracts a global audience of more than 180 mil- lion through brands like Rolling Stones, Variety, IndieWire and many more. When Andy Maguire came to PMC from Google in 2015, he found himself tasked with first building the foundations for PMC’s data infrastructure. A solid frame- work and approach here is crucial to making it easier to prove the importance of data science in understanding PMC’s user base and content performance. Andy had a deep understanding of the power of data and a plan to incorporate data and machine learning into the heart of every PMC brand to power things like recommendation engines, content pageview predic- tions, subscrib

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